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Targeting
DynamicOxygen Sponsored Search Network offers three major product offerings: RON, ROC and ROS. You may use all products in conjunction or either one on its own. Whatever you decide, your campaign is assured success with our
innovative self-service real-time bidding platform where you can create and manage your campaigns on the fly!
- RON (Run-Of-Network) product allows your ads to reach across the entire spectrum of our sponsored search network regardless of the search
terms used by prospective customers. This is ideal for reaching a large audience at once.
- ROC (Run-Of-Category) product lets you target your ads to specific content categories. This is ideal for reaching a large audience
with a specific interest.
- ROS (Run-Of-Search) product lets you target your ads to specific search terms used by prospective customers. This is ideal for reaching a very
specific target audience.
Additionally, RON, ROC and ROS products offer Location targeting options where you can further filter your audience by specific geographic locations.
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